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Social Media in the Business World

Companies no longer strive to sell only a product or a service; they aim to sell a brand. A major focal point of branding for organizations is public perception. You may be wondering how a company...

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Rivers Agency Wins Five Davey Awards

The Davey awards is an international honor given to small firms who exhibit big creativity. They focus exclusively on making sure the size of the agency doesn’t matter when it comes to recognition for...

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The Interactive Agency

The evolution in digital technologies has radically transformed how companies interact with their customers. The main dynamic between customer and company is no longer a one-time, transaction-based...

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Content Marketing: Companies that Care

As consumers get savvier, companies must keep up with their followers’ growing knowledge of advertising and strategic marketing. Not all companies are trying to fool the consumer—but in a world where...

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5 Ways to Lessen the Twitter Load

Once you’ve jumped on the social network bandwagon, odds are you’re a little overwhelmed by the possibilities. The beauty – and the curse – of Facebook, Twitter, Instagram and the likes is the ability...

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